Once again Kylie Jenner’s latest lip kit has sold out in minutes, but the story behind the new burnt orange color is potentially more important than all her previous shades.
In the past Kylie has kept with the Kardashian theme, giving the lipsticks names such as Koko K, named after her sister Khloe, Candy K, and Dolce K. However her latest color is simply named ‘22’ with no signature K at the end!
Fans were keen to ask the reality star why the change in name, with the 18-year-old responding quite cryptically, but suggesting she is using the hype surrounding her beauty brand to finally break away from her family’s reality fame, just like her model sister Kendall has tried to do.
“Moving on from the Ks slowly but surely” she wrote on Twitter this weekend after a fan joked she was surprised that Kylie Cosmetics wasn’t actually Kylie Kosmetics.
Although we understand why Kylie is keen to move away from her reality roots, the Kardashian brand is what made the family so famous! Maybe she shouldn’t be so hasty to dismiss it!
What do you think about Kylie wanting to move away from the Kardashian brand? Let us know in the comments below!