After weeks of waiting, Addison Rae‘s highly-anticipated makeup line, ITEM Beauty, is finally here! Yep, on Tuesday, August 11, all the products dropped, and we seriously can’t wait to get our hands on this brand new makeup!

As fans know, some people started speculating that she was gearing up to join the beauty industry after the TikTok star posted a video that appeared as if she was posing for a photoshoot. At the time, she didn’t release any more information, but teased the name: ITEM. A few eagle eyed fans took to Twitter and posted a link to the brand’s website and claimed that it was a beauty brand that was “coming soon.” Now, after all the time, the dream has become a reality and the 19-year-old has officially taken over the beauty industry!

So, what’s the deal with ITEM Beauty, you may ask? What kind of products can fans buy? What’s the price-point? What did Addison say about the brand? Well, no worries, because J-14 has you covered! Scroll through our gallery for everything you need to know about Addison Rae’s ITEM Beauty.

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