Influencer Indy Blue has taken to social media and claimed that Addison Rae used her trademarked slogan on a product in her new makeup collection, Item Beauty. For those who missed it, the TikTok star shared a photo of her upcoming products — which included a bronzer that said “I love you, say it back” printed on the mirror. Fans were quick to tag Indy along with her brand, Lonely Ghost, which has trademarked and used that same slogan on their clothing.
In a series of comments and replies, Indy expressed her disappointment with Addison — who previously wore Lonely Ghost clothing on social media — and revealed that the entire situation is “being handled legally.”
“I’m mainly just sad because as a small brand we were SO excited when Addison posted in our clothes,” Indy explained, adding that it makes her heartbroken.
In various replies to fans, the 23-year-old also explained that she doesn’t condone “bashing,” and never asked anyone to “weigh in” on her post.
“I’m sure the last thing she’d do is intentionally steal something,” Indy explained. “But it does deserve to be called out [in my opinion] just because we’re not getting any response from them privately.”
In another comment, Indy expressed her disappointed in getting “overtaken” because Addison is so big online. She also shared her “love” for the 19-year-old.
“This sucks so bad for us,” the entrepreneur explained.
In one final comment, Indy told fans that the “unfortunate situation” is “being handled legally behind the scenes.”
At the time, Item Beauty has not issued a statement nor did Addison publicly respond to any of Indy’s comments.
As fans know, Item Beauty is set to launch on Tuesday, August 11, with six products — a mascara, jelly eyeshadows, translucent powder, a bronzer, a brow definer and lip oil — all ranging from $12 to $22.
“I wanted to create a brand that supports individuality in a very real and authentic way,” Addison told E! News about the company.
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