Brace yourselves Jeffree Star fans because the YouTube star’s brand new makeup collection is coming soon. On Monday, February 10, the 34-year-old took to Instagram and announced his upcoming Blood Lust line. Naturally, fans were shook!

Previously, during an appearance on fellow YouTuber Trisha Paytas‘ The Dish With Trish podcast in December 2019, Jeffree revealed that his third Blood Sugar collection would drop in February 2020 and fans could expect it to be “sickening.” Well, now Blood Lust is finally here and it’s safe to say that the entire purple-themed collection is everything fans wished for and more.

Missed Jeffree’s major Blood Lust collection announcement video? No worries, J-14 has you covered with all the details on the upcoming launch — from the release date to products and everything in between! Scroll through our gallery for a complete breakdown on Jeffree’s new Blood Lust collection. 

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