Jojo Siwa without her signature bow? Blasphemy! The former Dance Moms star has been wearing her bows since she was an infant and still rocks the hair accessory now. In fact, she's managed to launch an entire brand out of her signature look. It all started because she sparked a serious trend — and all her fans wanted to be a part of it!
In the debut issue of Teen Boss, our sister publication devoted to young entrepreneurs, Jojo dishes on how she created an empire from her bows. From finding a licensing partner to proving herself big enough to Claire's to get her bows in stores, the Nickelodeon starlet reveals how it all happened.
"It's unbelievable! I feel so fortunate that my dreams are my reality!" she EXCLUSIVELY told Teen Boss. "I love seeing fans wear my bows."
Watch the video below to see more of your favorite stars who are featured in Teen Boss, on stands now! Then, check out Jojo's feature in the new issue to get her advice on how to turn your idea into a trend.