By now, it’s no secret that Selena Gomez is on her way to taking over the beauty industry with her Rare Beauty line — which officially drops on Thursday, September 3 — but to the actress, the entire collection is “bigger than makeup.”
“I fully believe that it’s your mind and it’s your body and it’s your soul. The relationship with you and your makeup should be healthy and should be fun and should be, in some cases, I’ve found, therapeutic,” the 28-year-old told Bustle during a recent interview. Selena also revealed that when creating the line, the most important parts were making it “inclusive,” “the contents in the actual products,” and “the message.”
When it comes to her favorite lipstick shade that she created, the Wizards of Waverly Place alum said it’s called “Inspire.”
“Mine is always the signature red,” she gushed, before remembering a moment with an ex-boyfriend who didn’t like it when she wore red lipstick. “I’ve actually never told this story. I would wear red lipstick and a guy that I was seeing, he was like, ‘I don’t want to kiss you when you wear red lipstick, so I just don’t think you should wear it anymore.”
Naturally, she wore it anyway!
For those who missed it, Rare Beauty will be available on the company’s website as well as in all Sephora stores. On its launch day, a total of 16 products will be available for purchase — Liquid Touch Weightless Foundation, Liquid Touch Brightening Concealer, Lip Souffle Matte Cream Lipstick, Blot & Glow Touch-Up Kit, With Gratitude Dewy Lip Balm, Soft Pinch Liquid Blush, Positive Light Liquid Luminizer Highlight, Perfect Strokes Matte Liquid Liner, Always An Optimist Illuminating Primer, Brow Harmony Pencil & Gel, Always An Optimist 4-in-1 Prime & Set Mist, Liquid Touch Foundation Brush, Liquid Touch Concealer Brush, Blot & Glow Powder Puff Refill, Liquid Touch Multi-Tasking Makeup Sponge and Blot & Glow Blotting Paper Refill.
Get this, you guys — the brand also revealed that all “products will be 100% vegan and cruelty-free.”
“For the past few months, you’ve all been asking,” Rare Beauty wrote on Instagram along with the announcement. “Like you, we love and care for our animals too.”
OK, it’s official, we’ll be wearing Rare Beauty from now on!
Love J-14? Be sure to subscribe to our YouTube channel for fun, exclusive videos with your favorite stars.