It’s that time of year again, Instagram’s Rich List has been revealed for 2021 — and these celebs are reportedly raking in some major money on social media.
While Kylie Jenner used to be known as the highest-paid celebrity on Instagram, the makeup mogul no longer has control over the top spot! According to an annual report published by Hopper HQ — the Instagram Rich List 2021 — soccer player Cristiano Ronaldo makes an estimated $1.6 million for one post and has over 295 million followers, making him No. 1 on the list.
Hopper HQ’s annual report reveals the top stars on the social media app by how many followers they have. The social media scheduling tool also estimates how much each of the top Instagram users are able to charge for one sponsored post. According to Hopper HQ, the list is created “based on internal data, agency rate cards and public information.”
Selena Gomez is also listed in the top 10, despite not running her own Instagram account. The actress has been vocal about staying off social media apps for her mental health.
“I was just, like, ‘This is too much information.’ This is too much of my personal life spread out everywhere, and it just felt uncontrollable. I felt like my thoughts and everything I was consuming revolved around a million different other people in the world saying good things and bad things,” the Disney Channel alum told WWD in October 2021. “And I just thought, ‘I don’t get anything from it. Nothing is giving me life.’ And I just snapped, and I was over it.”
Selena, of course, still has profiles on various social media accounts but members from her team are the ones in charge.
“I don’t have it on my phone, so there’s no temptation. I suddenly had to learn how to be with myself. That was annoying,” she explained during an August 2021 interview with ELLE. “In the past, I could spend hours looking at other people’s lives. I would find myself down nearly two years in someone’s feed, and then I’d realize, ‘I don’t even know this person!’ Now I get information the proper way. When my friends have something to talk about, they call me and say, ‘Oh, I did this.’ They don’t say, ‘Wait, did you see my post?’ … “It was so nice. I felt like I was suddenly able to be so present.”
Scroll through our gallery to see the top 20 celebs on the 2021 Instagram Rich List.
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