Selena Gomez‘ beauty line has become a fan-favorite! For those who missed it, on February 4, 2020, the Rare songstress went on Instagram Live and announced that Rare Beauty was coming to Sephora stores in summer 2020.

“This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable,” Selena told fans in the video. “It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable.”

The “Lose You to Love Me” singer teamed up with some major names in the beauty industry to help bring her vision to life. Selena revealed that the brand is meant to empower and inspire confidence within young people who use the products. She also urged her followers to help build the brand because she wants it to be as “real” as possible.

She told Amy Schumer in her Interview profile, “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.”

However, due to the pandemic, the release date of Selena’s new line was pushed back. In her updated announcement, the singer shared, “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

Naturally, fans have a lot of questions about Rare Beauty. When exactly will new products be released? Will it only be available in the United States? What kind of products will be available for purchase? Well, no worries because J-14 has you covered! Scroll through our gallery for everything you need to know about Selena’s new company, Rare Beauty.

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