Breaking It DownA Complete List Of YouTube’s Most Popular Beauty Gurus And Makeup Artists

Mar 24, 2020 3:11 pm

A Complete List Of YouTube's Most Popular Makeup Artists

It’s no secret that, throughout the years, YouTube’s beauty community has become super popular on the video streaming site. Between the epic makeup looks and the continuous drama that beauty vloggers provide, viewers flock to makeup artists’ channels on the regular basis for new videos that serve up some pretty awesome tips on everything from perfecting your brows to which drugstore mascara is the best.

But how do you know which makeup guru is for you? No worries, because J-14 has you covered! We broke down all the best beauty vloggers on YouTube from the biggest household names — like Jeffree Star and James Charles — to the lesser known gems — like Rueben de Maid and Casey Holmes — so you can see which mogul you’ll want to subscribe to next! Scroll through our gallery for a complete list of YouTube’s most popular makeup artists.

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James Charles

With over 16 million Instagram followers and 17 million YouTube subscribers, this 20-year-old has, no doubt, been slaying the same since he stepped onto the beauty scene back in 2015.

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Jeffree Star

The king of makeup, Jeffree has become one of the most popular makeup artists on the site. Not only did he found his own company, Jeffree Star Cosmetics, but the influencer boasts over 16 million Instagram followers and 17 million YouTube subscribers.

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Tati Westbrook

Known for her truth-filled reviews, Tati has turned her YouTube career into a brand. In 2019, she launched Tati Beauty with the help and support of her 2.8 million Instagram followers and 9.6 million YouTube subscribers.

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NikkieTutorials

As fans know, this internet star — whose real name is Nikkie de Jager — changed the beauty game when she came out as transgender in January 2020. Now she has over 13 million Instagram followers and YouTube subscribers making her one of the most popular stars on the platform.

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Bretman Rock

This vlogger has become known to his 14 million Instagram followers and seven million YouTube subscribers for his fierce looks, which he has since channeled into an epic collaboration with beauty brand Wet N’ Wild.

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Nikita Dragun

Over the years, Nikita has made a major name for herself. The makeup artist constantly slays for her six million Instagram followers and two million YouTube subscribers.

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Jaclyn Hill

If you’re talking makeup artists, you’re talking Jaclyn. This lovely lady has been a guru since the very beginning and not only does she have over six million Instagram followers and five million YouTube subscribers, but the influencer has her own cosmetics line — Jaclyn Cosmetics.

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Reuben De Maid

This newly 15-year-old star has made a name for himself in the beauty community with his growing Instagram and YouTube following. The teen has collaborated with some major celebs, like Kim Kardashian, in the past.

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MannyMUA

This YouTube star — whose real name is Manny Gutierrez — has gained four million Instagram followers and subscribers throughout his years on the site. He also recently launched a major collaboration with Morphe Cosmetics.

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Jackie Aina

Since she started making videos, this beauty has racked up over one million Instagram followers and over three million YouTube subscribers.

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Desi Perkins

Desi has come to be known for her colorful looks on YouTube. Not only does she have a major collaboration with Dose of Colors, but the makeup artist has gained almost four million Instagram followers and three million subscribers since starting her channel.

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Michelle Phan

One of the OG beauty gurus, Michelle stared her own line called EM Cosmetics and has over two million Instagram followers and almost nine million YouTube subscribers.

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Huda Kattan

This beauty started out on YouTube, but has come to be known for her beauty brand Huda Beauty. She’s garnered over 42 million Instagram followers and three million YouTube subscribers.

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Laura Lee

Another makeup mogul, Laura has nabbed almost two million Instagram followers and almost five million subscribers over the years.

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Carly Bybel

This New Jersey native has made a total name for herself in the beauty world. She has collaborated with Beverly Hills Cosmetics and racked up almost five million Instagram followers and six million YouTube subscribers.

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Casey Holmes

With over one million Instagram followers and YouTube subscribers, this new mom has totally taken over the beauty vlogging space. Not only did she also start and run her own boutique, but Casey also has a super popular vlog channel, too.