That’s right, guys. The “Sorry” crooner is teaming up with the platform on a “secret project,” and like you, we’re dying to know what they’re working on. Alas, there are very few details regarding the project at the moment, but that doesn’t mean we can’t tell you everything we know so far.
Robert Kyncl, YouTube’s chief business officer, teased the collaboration on Thursday, May 2 at an event for advertisers, and NGL, it sounds incredible. According to Robert, they’re working with the 25-year-old pop star on “a top-secret project premiering next year,” so whatever it is, it’ll be here in 2020.
Still, the actual project is unclear, so even though we know when to expect it, we don’t know quite what we’re waiting for. Whatever it is, it will certainly be a treat, and according to Kyncl, it “promises to be one of the most talked-about YouTube originals ever.” Woah.
Despite not having any details aside from the year it’ll be released, we have to admit that the collab makes total sense. After all, YouTube is the whole reason the “No Brainer” singer was first discovered, and in many ways, he ushered in an era of finding talent on the internet.
The international pop sensation first started posting videos from his home in Ontario, Canada back in 2007, which included covers of songs by some of his favorite artists. To date, his channel has amassed over 44.5 million subscribers, making him the most followed artist on YouTube. WOW!
Of course, we’re so curious to know more about this secret project with the video giant, but it sounds like things are still being kept tightly under wraps for now. That’s OK, though — when more details emerge, we’ll be sure to let you know.
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