The beauty community is one of the biggest communities on YouTube, and while makeup tutorials may have shown up on the video platform here and there since it first launched, it’s really only blown up in recent years. That said, some of our absolute favorite makeup artists expanded their YouTube channels to full-blown beauty brands, and every single time a new product launches, their loyal viewers are typically the first to buy — us included.

One of the biggest beauty gurus in existence today is James Charles, and many people would be surprised to know that, while he’s launched a palette and a brush collection with Morphe, he doesn’t have a makeup brand of his own like many of his peers. Still, we’re almost certain it’s in the works. In the meantime, though, scroll through the gallery to see which of your favorite beauty YouTubers have already launched their own brands.


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