Get ready YouTube fans because a new competition series is coming! On Friday, November 15, James Charles had fans and followers totally shook when he posted a video — “I’m Filming My Own Reality Competition Show… & I Want YOU To Be In It!” — and announced through a four-part YouTube Original series, he will be finding YouTube’s next beauty guru.
Titled James Charles Instant Influencer, the series is set to feature six contestants as they compete for the grand prize of $50,000. Launching next year, fans will be able to watch the makeup artists compete in videos on James’ channel.
“We’re going to take beauty content and blow it up to a place that has never been done before,” he said in the video. “As a kid growing up, reality competition shows were literally the only thing I watched on TV and, if I’m being honest with you guys they are still to this day my guilty pleasure. When I first started getting into makeup and social media, one of my biggest goals that I set for myself was to have my own competition show one day.”
Throughout the video, James revealed that he first had the idea for this reality show back when he first moved to Los Angeles before he rose to YouTube fame, and broke down the goals he had when developing the series.
“The most important part to me, by far, was that it was authentic and that it was by creators for creators and it showed an accurate depiction of the beauty community and what it actually takes to be an influencer,” he explained.
The makeup mogul teamed up with YouTube Originals and Brian Graden Media for the series that he will host, executive produce and judge. Anyone who is a fan of James or becoming a part of the beauty community is eligible to enter and the series will launch on YouTube in Spring 2020.
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