On November 13, 2018, James Charles redefined the beauty world when he released his first-ever eyeshadow palette in collaboration with Morphe. Now, a year later, the 20-year-old has revealed that he has major plans to launch a full beauty brand sometime soon. Can someone say best news ever?!
“I didn’t want to do it [before] because I didn’t have a solid concept.…I didn’t want to put out something that was ridiculous just to slap my name on it and get a few extra dollars in my bank account,” he said during an interview with WWD. “I definitely won’t be doing another palette anytime soon, [but] I do finally have a solid concept for a brand that hopefully will be something new in the market.”
This news came just days after the makeup mogul released a miniature version of his bestselling Morphe palette last month. Why the smaller version? According to James, a travel-friendly palette with a mirror was something that his fans were asking for.
“We gave the girls what they want,” he explained. “We’re not claiming it’s a crazy new palette that everybody has to go out and buy, which I think is different from a lot of other launches because, of course, everyone wants to sell, duh, it’s a business.…I don’t know how this is going to do, to be perfectly honest…it’s the same colors, we’re not hiding that.”
View this post on Instagram
MORPHE X JAMES CHARLES MINI COLLECTION 🌈 Launching October 17th I am so excited to finally show you guys our mini palette and eye brush set. It’s the same iconic, pigmented 39 shades, but we listened to the feedback from you sisters last year and made the palette half the size, added a mirror for glamming on the go, and our mini will retail for only $23 when you use code “JAMES” 💸 Our eye brush set contains 13 of my favorite eye brushes to create any look on the go for only $53 with code “JAMES” 💸 This collection isn’t some “crazy new launch that you guys HAVE to go buy” — it’s for my fans and fellow artists who have supported me. 💞🌈
James also chatted about the current status of his mental health and revealed that after his last few months of drama, he finally has his head back in a creative space. For those who missed it, the beauty guru made headlines earlier this year while publicly feuding with fellow YouTuber and former friend, Tati Westbrook, after she released a video exposing him and accused him of lying, manipulating and being a disrespectful person.
“It’s been definitely like a roller coaster over the past few months, and it’s been a lot of ups and downs, but I’ve been working hard behind the scenes to get everything back in order, get my right team in place, and come up with a lot of really fun projects that I know will be a huge passion for me, so it would take my mind off of things and really get my head back into the space that it needs to be in, which is creating, creating, creating creating, because that’s truly what makes me the most happy,” he said. “In terms of mental health, I’m OK, but in terms of what I’m working on, I’m really excited.”
Love J-14? Be sure to subscribe to our YouTube channel for fun, exclusive videos with your favorite stars.