Power RankingTaylor Swift’s Music Video Evolution: A Breakdown of All Her Whimsical Visuals

Dec 13, 2020 1:00 pm

By Shelby Stivale

Taylor Swift Music Videos

With more than 30 music videos under her belt, it’s safe to say that Taylor Swift has totally taken over the music industry.

Since she released her first album in 2006, the songstress has become known for her dreamy songs about love and the visuals that go along with them. As her career evolved, Taylor went from sporting dresses and holding a guitar in each video to trying on different personas and performing some pretty epic dance numbers.

In fact, the “Lover” musician even started hiding secret messages for her fans in the background of her visuals. “Look What You Made Me Do,” “The Man,” “Cardigan” and more are full of Easter eggs that Swifties have spent hours decoding and theorizing about online.

To celebrate Taylor’s seriously successful music career, J-14 decided to break down every one of her music videos from the start of her career! Scroll through our gallery for a complete ranking, and check out the singer’s evolution over the years.

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‘Shake It Off’

The most viewed out of all her videos, Taylor’s major comeback with this upbeat tune has been watched almost three billion times.

2 of 34

‘Blank Space’

Viewed more than 2,600,000,000, this is Taylor’s second most viewed video. The iconic visual brought life to the lyric, “‘Cause darling, I’m a nightmare dressed like a daydream.”

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‘Bad Blood’

Featuring cameos from major celebs like Selena Gomez, Kendrick Lamar, Hailee Steinfeld, Gigi Hadid, Zendaya and more, this video with almost 1,400,000,000 views will go down in history.

4 of 34

‘Look What You Made Me Do’

Taylor kicked off the Reputation era with this visual full of Easter eggs. It’s since been viewed more than 1,200,000,000 times.

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‘You Belong With Me’

With over 1,100,000,000 views, this video — which costarred Lucas Till — comes in at number five.

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‘Wildest Dreams’

Featuring Scott Eastwood and arguably the most whimsical of all her videos, “Wildest Dreams” has over 720,000,000 views.

7 of 34

‘Style’

This mysterious video showed off Taylor’s edgy side and racked up over 640,000,000 views.

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‘We Are Never Ever Getting Back Together’

Quite possibly the most fun video of them all, “We Are Never Ever Getting Back Together’ has been watched more than 630,000,000 times.

9 of 34

‘Love Story’

A total throwback! “Love Story” has brought some epic memories to 560,800,000 viewers.

10 of 34

’22’

“22” is still often referenced by Taylor herself on social media when she tells fans that there’s “not a lot going on at the moment.” The video used to celebrate fans’ 22nd birthdays has been watched more than 560,200,000 times.

11 of 34

‘I Knew You Were Trouble’

The signer made a major departure from her party dresses and curly hair with this visual where she even sported pink hair! It’s been watched over 460,000,000 times.

12 of 34

‘Delicate’

Taylor’s epic dance moves have been watched over 420,000,000.

13 of 34

‘ME!’

From darkness to light, Taylor moved on from Reputation to Lover with this song alongside Brendon Urie. The duet has racked up over 340,000,000 views.

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‘Everything Has Changed’

The young versions of Taylor and Ed Sheeran have been watched over 340,000,000 times.

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‘Mine’

The retelling of a romantic love story, “Mine” has been viewed over 300,000,000 times.

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‘… Ready For It?’

Taylor slays a totally different vibe in this video, which Swifties have watched more than 280,000,000 times.

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‘End Game’

This visual showed a different side of Taylor as the songstress and her frequent collaborator, Ed, were joined by rapper Future for a party that we all wish we were invited to. The video has been watched over 238,000,000 times.

18 of 34

‘You Need to Calm Down’

A bright and colorful music video, “You Need to Calm Down” made headlines (and racked up over 231,000,000 views) as it showed Taylor and Katy Perry reuniting for the first time since their major feud.

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‘Back To December’

More than 218,000,000 people have listened to this winter-themed visual since it’s release.

20 of 34

‘Mean’

Over 200,000,000 have seen Joey King star in this music video where she, and three others, are victims of bullying.

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‘Our Song’

This iconic country video features Taylor in a princess dress and her traditional curls. It’s been viewed over 184,000,000 times.

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‘Begin Again’

This stunning visual was filmed in Paris. More than 181,000,000 people have watched as Taylor moves on from a breakup and meets a new guy.

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‘Out of the Woods’

Over 164,000,000 people learned, “She lost him but she found herself, and somehow that was everything,” by watching this video.

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‘Fifteen’

Fans learned about Taylor’s best friend Abigail Anderson with this tune, that’s become an anthem for more than 154,000,000 teenagers over the years.

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‘Teardrops on My Guitar’

It’s no surprise the single that put Taylor’s career on the map has racked up more than 150,000,000 views since its debut.

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‘White Horse’

Featuring One Tree Hill alum Stephen Colletti as Taylor’s cheating boyfriend, this heart-wrenching visual has racked up over 140,000,00 views.

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‘Lover’

It doesn’t get more romantic than “Lover.” The love story set in a snowglobe has been watched over 142,000,000 times!

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‘The Story of Us’

Just like a lot of Taylor’s videos, this one tells the aftermath of a messy breakup. Over 123,000,000 viewers have related to this track.

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‘Picture to Burn’

The first of many breakup songs, the iconic “Picture to Burn” visual has been watched by over 107,000,000 Swifties.

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‘Ours’

A Speak Now bonus track, which Taylor dropped as a single, the “Ours” video has gotten more than 94,200,000 views.

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‘Cardigan’

Along with her surprise album Folklore came the “Cardigan” music video, which is full of hidden meanings. It’s been watched more than 72,500,000 times.

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‘The Man’

Taylor totally transformed for “The Man” music video, which she also directed. Since its release, the visual has been watched over 52,900,000 times.

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‘Change’

“Change,” another classic, has been viewed more than 48,600,000 times.

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‘Tim McGraw’

The video for Taylor’s first single has only racked up about 44,000,000 views over the years.

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