Drama AlertUncover the Long List of Beauty Brands Jeffree Star Has Slammed

Kylie Cosmetics

The makeup artist hasn’t kept his distaste for Kylie Cosmetics a secret. In fact, he’s been publicly trashing the brand since 2016 on social media. Unfortunately, this was only the start of their feud, and after posting negative reviews of her products on YouTube, Jeffree was removed from her PR list. Clearly, this didn’t sit well with the makeup artist.

In now-deleted tweets from April 2018, the beauty guru wrote, “I love when I speak the truth about a product, and then I get removed … Hahaha these companies really be scared of the truth getting out to a huge audience. I’m in a unique position, reviewing products for a living, as well as having a successful cosmetics company. I owned a brand before I started my channel. Don’t let anyone get it twisted. I will continue to give my 100% honest [opinion], no matter what brands try to do.”

The drama doesn’t end there, though. In a video from July 2018, the makeup artists did a full face of makeup using only brands that have beef with him. He slammed many brands in the vid, but criticized Kylie’s old products for being too dry.

“I just think that there’s so many products being put out. It’s not exciting anymore,” he said. “It’s kind of lackluster and I’m just kind of over the brand at the moment.” Yikes!

Too Faced

In 2017, prior to having beef with beauty guru NikkieTutorials, Jeffree actually defended her when he realized she was being extremely underpaid for a collaboration she did with Too Faced. Long story short, Jeffree took to Twitter to dish all the details and slam the brand, which only turned into a very public social media feud between him, the Too Faced founder, and the founder’s sister.

In a statement he provided to Here for the Tea, Jeffree said, “Everything nowadays calls everything ‘shady’ when it comes to honesty. Her and I are no longer friends. You can confirm that. But I still respect her hustle, and I watched first-hand how they abused her and know how much she got paid. It’s embarrassing. I think anyone else BUT me would be scared to mention the contract. I did it to make a statement and so the audience has a taste as to WHY her palette was so sh–ty. She approved something, and what was produced was not the same quality.”

Then, in the video where he used products from brands that “hate” him, he said, “You won’t see me review anything Too Faced on my channel. I don’t like to support people that are evil or really nasty, so there’s the tea on that.” WOW.

Kat Von D

Honestly, the drama between Jeffree and Kat Von D is definitely more personal than it is professional, and it seemingly started in 2016 when racist comments of Jeffree’s resurfaced online.

In a social media post with Jeffree’s face crossed out, Kat wrote, “After years of making excuses for and rationalizing Jeffree’s inappropriate behavior (including promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events. I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on.”

Unfortunately, this was only the beginning of their bitter feud, and although he later admitted to liking some of Kat’s products, he also had some shady things to say about the brand in the video where he wore old products by brands he’s feuded with.

“This is the ‘Shady’ bronzer. Hm, fitting,” he said. “… If you don’t know the story, basically two summers ago my brand was skyrocketing, Kat Von D was stagnant and she decided to cross out my face and let the internet know a bunch of crazy lies. Of course, I responded and debunked everything that she said because she was completely full of s–t, and there’s always just been a weird tension ever since.”

In her original statement, Kat also said she’d be removing her “Jeffree” lipstick shade from stores, which turned out to be pretty difficult because Sephora simply wouldn’t budge.

“The fact that you have a face of a brand and your name is on the packaging and you couldn’t even tell them and get my shade taken down. Can’t relate. I own my own company.” SHOOK.

Tarte

In 2019, it’s absolutely imperative that beauty brands make their collections more inclusive by offering a wide variety of shades for many different skin tones. Sadly, Tarte totally missed the mark with their Shape Tape foundation, and Jeffree wasn’t too shy to let them know.

In that same YouTube video, he said, “When their Shape Tape foundation range hit the internet, we all gasped and threw up. We all know that most brands create more than two shades for women of color, but Tarte decided to say ‘f–k it!'”

TBH, he was so right about this one; inclusivity should be top priority.

KKW Beauty

Compared to everything else on this list, this one’s actually pretty tame. When KKW Beauty dropped their powder contour kits in 2017, Kim Kardashian took to Snapchat to swatch the products for her fans. Sadly for Kim, the swatches came out awful, and the makeup artist tweeted to let her know.

“Umm… Kim what is going on with those new swatches?? Looks like chalk,” he wrote with an eye-roll emoji.

Diehard fans of the Keeping Up With the Kardashians star immediately came to her defense, and they also brought up Jeffree’s past racist tweets as their plan of attack. Surprisingly, Kim then responded, asking her fans to lay off Jeffree because she believes that people can change.

“I see that my fans are totally hating on someone like Jeffree Star for being honest about my struggle swatches. But because of his remarks I’m learning.” she wrote. “… I get that it’s a serious deal if you say racial things but I do believe in people changing. And people that apologize, I will give them the benefit of the doubt. I know better than anyone that I hate when people bring up my past or mistakes that I’ve made in the past, so let him live.”

Huda Beauty

Jeffree was absolutely shook when Huda Beauty released its Easy Bake powder, because to him it looked a whole lot like a product that was released by an indie cosmetics company called Beauty Bakery.

Yup! Huda Beauty decided to go with a baking theme that was allegedly very close to what Beauty Bakery had done, and when Jeffree caught wind of it, he called the brand out on his channel.

“Y’all know I love a lot of Huda Beauty products,” he said. “… I’m all for people being inspired by other brands, but when you literally steal the exact concept and photo shoot from a indie brand, how do you sleep at night?”

His other major issue is that Huda Kattan never owned up to it, making it seem like it was only about making money rather than delivering a unique product.

“The fact that she never really acknowledged it really bothers me,” he said. “I think she’s going to think that, ‘whatever, people won’t care in a month and we’ll make all of our money.'”

Since this ordeal, he even slammed the brand on Twitter, writing, “Tell Huda Beauty to f–k off and use products from someone with a soul.” Woah.

Lime Crime

Although Jeffree was once friends with the owner of Lime Crime, Doe Deere, the friendship was totally destroyed when she got into a lot of legal trouble and he discovered an old tweet from the official Lime Crime account that called him “awful.”

Jeffree being Jeffree, he then posted a screen shot on Instagram slamming Doe and her brand, and it was seriously savage.

“Everyone keeps asking me my thoughts on Lime Crime and their disgusting owner. Well…. here’s what she tweeted me about 5 years ago. She was a shady nasty human being back then so nothing’s changed I see.”

He also added that all of his Lime Crime products have since been thrown away.

“I’ve already thrown away all of the products I had,” he continued. “I think the trash is exactly where they belong. I feel so sorry for everyone affected by the fraud, abuse and mishandling of such a serious situation.”