The internet golden age! Alex LaBeouf — also known as Alex Lee or Alex From Target — rose to social media fame in 2014 after a Target shopper in Texas snapped a photo of a boy working at the checkout counter, and it went viral on Twitter. From that point on, everyone knew the then-teenager as Alex From Target, and he even appeared on The Ellen DeGeneres Show to talk about his whirlwind fame.  

“This has definitely changed my life in big ways,” Alex told Extra in November 2014. “I don’t know what’s coming next. I have so many things I can do with this.”

However, Alex has since stepped out of the public eye! Keep reading to find out what Alex From Target is up to now. 

What Is Alex From Target Doing Now?

After taking a break from social media, Alex returned to Instagram in 2018 with a since-deleted fitness page. Since he’s stepped out of the spotlight almost completely, it’s unclear exactly what he’s doing now.

“I was always back and forth on social media ever since this thing started. I never really could find my niche, like what I really wanted to do with it,” he told J-14 exclusively in January 2018. “So, now I’m just going to be who I really am and I’m gonna give them more insight to my real life and stuff. I hope they enjoy it.”

Does Alex Still Work at Target?

“I haven’t been at work since then, so I don’t know what they’re going to say whenever I come back,” he told Extra in 2014.

“I left work early because people we starting to come in to take pictures and stuff. That got kind of weird,” Alex shared with J-14. “I was like ‘What does this mean? Is this gonna change my life?’ The moment I realized it was actually going to change everything was the moment Ellen [DeGeneres] called.”

He added, “The beginning was wonderful. The first few months was amazing. I was going on tour. I made a ton of friends. I was going on the news all the time. It was just really fun. Then, all the business aspects kind of ruined it for me.”

Remember Alex From Target? See What Former Internet Star Alex LaBeouf Is Doing Now

How Did Alex From Target Become Famous?

“I was working at Target and I was just doing my regular shift, but my phone was dead. Then, my manager came up to me and she showed me the picture that was blowing up, and it had like 30,000 retweets. I didn’t believe her when she showed me. I thought it was a prank or something. I was very confused — and then, I asked to go turn my phone back on in the back,” he also told J-14 at the time. “My phone was froze. All I saw was that I had 10,000 messages because my phone number got leaked. Also, it wouldn’t let me open any of my social media because of all the notifications.”

Following his appearance on The Ellen DeGeneres Show, Alex “had to leave high school” because of all his newfound opportunities.

Did Alex From Target Go on Tour?

In 2015, he was part of the social media DigiTour.

“I went on tour for a full month. It was the first time I’d ever gone out of state without my parents. It was pretty crazy,” he recalled to J-14. “I was best friends with Sam Pottorff. We went on tour together and we because really close friends. I actually moved in with him whenever I moved out to California. I was living with him for a couple months.”

Does Alex From Target Have Tattoos?

The influencer got a few ink designs amid his fame.

“I have a cherry blossom tree on my shoulder. I just really like Japanese style art and it means peace and serenity,” he explained to J-14, in part. “I also have a tattoo on my rib cage that says, ‘When you saw only one set of footprints, it was then that I carried you. My sister always had that written on her mirror — and me and my sister are really close, and I got that tattoo because of that and she’s also gonna get the tattoo on her rib cage. I also have one on my collarbone that says ‘Let’s get lost.’ That was my first tattoo I got whenever I got here because I was feeling adventurous.”

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