It’s no secret that JoJo Siwa is killing it! After a successful reign on Dance Moms, the young star went on to become a household name with multiple songs, TV shows, movies and even an entire merch line. Not to mention, in 2021, she competed on season 30 of Dancing With the Stars.
After coming out as a member of the LGBTQ+ community in January 2021, JoJo was dubbed a “gay icon” by fans. On DWTS, she’s set to continue being a role model by being the first-ever celebrity to dance with a same-sex partner on the show.
“When I read the email, it was like, ‘Would JoJo prefer to dance with a girl or with a boy?’ And I was like, ‘Wait, that’s an option? Let’s absolutely do it!’” JoJo said during an interview with Entertainment Tonight in August 2021. “It was a like, ‘Whoa, I’m changing the future [moment],’ because I have such a kid demographic. It’s making it acceptable, and I love that and I’m so proud of that.”
Before her name became synonymous with glitter, bows and cars that have her face on them, JoJo was just a reality star. Now, she’s a literal powerhouse.
“What I’m about is just so real and so natural and nothing is made up that it’s like, I don’t have to think about it,” she told Entertainment Weekly in June 2021. “Things are just very clear to me. If someone’s not being hung out with, let’s go hang out with them. Somebody isn’t being [included], let’s include them. We’re ordering pizza and somebody likes cheese and somebody likes pepperoni? Let’s get both.”
When it comes to the JoJo effect — her impact on the world — the “Boomerang” songstress knows that she’s in a unique position.
“I know a lot of people aren’t in my position, and to get to have an influence on the world and to know that my influence is genuine and is positive, to know that so many people are listening makes my heart so happy,” JoJo told J-14 exclusively in August 2021.
While she has dealt with a lot of hate over the years, JoJo finally feels at peace with the public eye.
“The world right now is in such a great place with me,” the songstress told EW. “There was a phase where a lot of the world hated me, like teenagers. They hated me. And I think now we’re homies and we’re cool again.”
With such a major platform and tons of businesses, JoJo is definitely raking in some major money. According to, the singer’s net worth is a reported $20 million. But where does it all come from? Scroll through our gallery for a complete breakdown.
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