TikTok is officially saying goodbye to the Sway House!
“If you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over,” the content house’s cofounder Michael Gruen told People in February 2021. “But Sway was always about a bigger message, and that will never die.”
The Sway House was made up of Bryce Hall, Blake Gray, Noah Beck, Anthony Reeves, Kio Cyr, Quinton Griggs, Griffin Johnson, Jaden Hossler and Josh Richards. Following their rise to fame over the past year, many of the boys have started their own business ventures — including podcasts, merch lines and music careers, among others — and moved out of the mansion they all lived in together.
“I’m proud of what Sway was. These guys are trailblazers. They proved that there is no limit to where being a social media star can take you,” Michael, who’s also associated with TalentX Entertainment, told People. “Sway is a lifestyle and a mission and that’s something that will never change.”
He continued, “But growth is important and they are each going in their own directions now … It’s time to move on.”
During a May 2021 episode of the Sway Life reality show, the boys discussed the ending of Sway and Michael confirmed that he “100%” broke up the group. Then, on a following episode of the “BFFs” podcast, Josh revealed that he decided to step back from the reality show as a whole. “We didn’t wanna do it from the start,” the internet star explained on the podcast, speaking about him and Griffin. “It started effecting too much stuff, so we had to step back.”
Although things seemed to be rocky between them on the reality show, Josh also shared that he and Bryce are are “chillin’.”
Months later, Bryce addressed the end of Sway during a September 2021 episode of the “BFFs podcast.”
“It’s been kind of, like, falling apart for a while. Especially, since the reality show,” he explained. “It’s just completely done now.”
Scroll through our gallery to see how the former Sway boys and TikTok stars reacted to the news of the content house’s end.
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