For those obsessed with the app TikTok, you’ve probably heard of the new groups of influencers called Hype House, Sway House and Clubhouse — who have been taking the internet by storm lately. Yep, a bunch huge social media stars came together to form each of the epic squads, and they’re all anyone can talk about these days.
But with three different groups raising to fame at the same time, we know it can get a bit confusing trying to keep up with who makes up each of the squads. Especially since members have been joining and leaving left and right! That’s why we decided to break down the entire thing for you guys from start to finish!
Unfortunately, the Sway boys have officially went their separate ways. News that the content house was “over” first broke in February 2021 when the house’s cofounder Michael Gruen spoke with People.
If you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over,” he explained at the time. “But Sway was always about a bigger message, and that will never die.”
He added, “Sway is a lifestyle and a mission and that’s something that will never change. … But growth is important and they are each going in their own directions now … It’s time to move on.”
“The boys like — we all still hang out. We’re all making videos. I would say that the only thing that’s different now is, like, there’s no Sway … one house,” he shared. Then, on a separate episode in February 2021, said, “It’s a little weird, but we haven’t all lived together since, probably, seven months ago. So, I guess the one Sway House … that hasn’t been a thing for a while.”
“It’s been kind of, like, falling apart for a while. Especially, since the reality show,” the influencer explained. “It’s just completely done now.”
So which influencers are in each of the squads? Has their been any drama between the groups? How were they started and what kinds of videos do they post? Here’s everything you need to know.
Scroll through our galley for a complete guide to TikTok’s Hype House, Sway House and Clubhouse.
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