Making moves! Josh Richards started his career as just another TikTok star, but now the Sway House member is creating a total business empire. In fact, in February 2021, he teamed up with Mark Wahlberg‘s Unrealistic Ideas production company to launch CrossCheck Studios for Gen Z content, according to The Hollywood Reporter.
“This is a real passion project for me that I’m going to pour my heart and soul into,” Josh told the publication. “We’re going to have a lot of fun along the way and build something great together.”
Previously, in July 2020, the social media sensation went from just making short videos on the app to being named the Chief Strategy Officer of TikTok’s rival app, Triller. “I followed my instincts as an entrepreneur and made it my mission to find a solution. I am proud to announce that I am formally an investor in Triller and will serve as their Chief Strategy Officer,” Josh said in a statement at the time. “Throughout my career as an influencer and entrepreneur, my goal has always been to protect my peers from the dangers of the industry and to be a mentor and friend.”
Since then, he’s started a podcast, created the Ani energy drink and will join the “Carton & Roberts” sports radio show on Fridays, according to a report from the New York Post’s Page Six. It’s safe to say, Josh is killing it in both the social media and business world. He even kicked off a budding acting career. In November 2021, Deadline announced that Josh was set to star in an upcoming movie titled Halloween Party.
“I think the biggest thing about Gen Z is that we’re not scared to ask, and we’re not scared to do,” Josh explained during an interview with The Hollywood Reporter at the time. “I think that a lot of kids out there today are taking their dreams into their own hands, instead of relying on other people to do it for them, or to kind of hand them a golden platter. With old Hollywood, it’s a lot of people talking to the middleman and going through all this work until nothing ever comes to be because they tossed it around so long. With Gen Z, they just want to get it done.”
Although he lives his life in the public eye, there’s a lot fans don’t know about the influencer-turned-entrepreneur. Scroll through our gallery for everything you need to know about Josh!
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