Breaking It DownTati Westbook’s Scandals and Feuds: A Complete Guide to the YouTube Star’s Drama

Too Faced Cosmetics founder Jerrod Blandino

As fans know, in 2017, Jeffree Star ignited a major feud with the Too Faced Cosmetics founder and dragged Jerrod in 20 since-deleted tweets before taking to Snapchat with a multiple-video rant calling him out for his apparent shade. Jeffree also alleged that the brand “grossly underpaid” fellow YouTuber NikkieTutorials during their collaboration.

How does Tati fit in? Well, after her then-BFF Jeffree threw shade at the brand, Tati made a video on her YouTube channel and told fans that she would no longer be supporting Too Faced.

“I don’t think the company has great ethics. I don’t really care for the vibe and what they stand for, and I think their company actually IS very two-faced,” she claimed.

In a later video, Tati revealed that, in the past, she had a negative interaction with Jerrod himself.

“I had a really poor experience one-on-one with Jerrod Blandino. It was very embarrassing and very humiliating. He just treated me with disrespect,” she claimed before telling viewers that he made her cry.

Emily Noel

In October 2018, Tati dragged YouTuber Emily Noel’s limited edition collaboration with brand Makeup Revolution. In a 23-minute video, she tested out and slammed the entire line. Tati got real with her viewers and called the blush “patchy” and the highlighter “bad.”

Naturally, fans were upset with the negative review and accused Tati of tearing down a YouTuber with a smaller viewership.

Emily never addressed the supposed feud, but did ask her fans to stop sending hateful comments toward Tati.

James Charles

In May 2019, the beauty community was forever changed when Tati released a since-deleted 43-minute video that slammed James for allegedly manipulating straight men, spreading rumors and being a bad friend. She claimed that James went behind her back to do a social media campaign for SugarBearHair — a direct competitor of her wellness brand Halo Beauty.

She went on to explain that he never apologized and revealed that he always “gets what he wants.”

Days after Tati posted his video, James responded with his own upload that included detailed receipts, which seemingly proved her allegations to be false. He explained that he “doesn’t really feel comfortable just moving on” from the allegations, so he dove into a timeline of everything that went down and hit every major point Tati brought up. The feud seemed to die down in June 2019 after both James and Tati asked fans to stop sending hateful comments toward each other. James spilled on his relationship with Tati in November 2019, and revealed that the entire situation affected his mental health. James revealed he is not “back to normal” after being “canceled” online.

One year after the feud, Tati apologized for her role in the drama and revealed that, in December 2019, she and James met up at her Los Angeles home and “compared DMs, texts and stories about what happened behind-the-scenes” during, what fans called “dramageddon.”

Nikita Dragun

Nikita started her feud with the makeup guru in May 2019. After Tati called out James Charles in a scathing 43-minute-long YouTube video, many people quickly stopped supporting him, but not Nikita.

For those who missed it, one of the main issues Tati had with James was the fact that he decided to promote SugarBearHair vitamins over Tati’s very own wellness brand, Halo Beauty, during Coachella weekend.

According to him, he did the ad in exchange for security, but Tati totally didn’t buy that excuse. Days after her video shook the internet, Nikita and Gabriel Zamora came through with receipts and showed that James’ ad was not premeditated as Tati claimed.

“Heard a situation needed some clarification,” Nikita tweeted alongside screenshots of texts from James. “My friend was in an emergency and texted me in the moment … Unfortunately since [Dragun Beauty] used all of our marketing budget on the fantasy, I connected him with Sugar Bear. Nothing shady.”

Fans still believe Nikita also has some bad blood with the makeup mogul.

Jeffree Star and Shane Dawson

Although he sided with Tati during the drama with James Charles, the makeup mogul seemingly ignited his own feud with her in October 2019. Fans were quick to notice when Jeffree unfollowed Tati on social media and there was major speculation about bad blood between the two beauty vloggers, which seemingly stemmed from their beauty lines – Jeffree Star Cosmetics and Tati Beauty.

Tati recently released her first-ever eyeshadow palette while Jeffree teamed up with Shane Dawson for a huge collaboration, set to launch on November 1. Followers seem to think that this possible tension might have come from the fact that the launch dates of these products were only one week apart.

Almost one full year after this drama went down, Tati said that she was “manipulated” by Shane and Jeffree into making the since-deleted “Bye Sister” video, in which accused she James of lying, manipulating and being a disrespectful person. Throughout the tear-filled, tell-all video, Tati expressed feelings of being “used, coerced and manipulated” into making the May 2019 video that started it all. As for why Tati released the video in the first place? She said, “I made it because of all the poisonous lies that were fed to me by Shane Dawson and Jeffree Star.”

Both Shane and Jeffree have since responded and denied Tati’s allegations. Shane said her video was a “f–king lie” and Jeffree apologized to James for his past actions and behavior.