James Charles, Tati Westbrook's Feud: Dramageddon Timeline

Long live Dramageddon! James Charles and Tati Westbrook turned YouTube’s beauty community upside-down in May 2019 with the start of a major feud.

At the time, the Halo Beauty founder uploaded a scathing video, titled “Bye Sister,” in which she accused James of lying, manipulating and being a disrespectful person after he failed to promote her brand on social media. In the since-deleted video, Tati claimed that instead of sharing posts about her brand, he uploaded multiple Instagram Stories during Coachella in April of that year, which featured one of her brand’s biggest competitors.

“It is more than one thing,” the Internet personality said at the time. “It wasn’t specifically just about vitamins or about Halo. But it was just about being lied to and feeling disrespected. … He had nine days after Coachella to talk to me, he knows where I live — it’s not far from him — he could’ve come face to face and chatted with me because he knew that this would hurt me.”

Tati continued. “There’s so much going on with James Charles right now that I do not support, that I do not agree with. Fame, power and a fat bank account will change almost anyone. I don’t want to be friends with you. I don’t want to be associated with you. And I need to say that very publicly so that this chapter can just be closed.”

After some back-and-forth between the two — plus YouTube breaks from both content creators — the two have appeared to make amends. More than one year after the original video was posted, Tati shared a second YouTube video. This time, she apologized for her role in the drama and revealed that she had James have since forgiven each other. In that video, which has also since been deleted, Tati claimed that she was “used, coerced and manipulated” by Shane Dawson and Jeffree Star into her feud with James.

“We apologized to each other, forgave each other and agreed to wait patiently until it was safe for me to share my story,” Tati shared. “Since then, James Charles has repeatedly said he wants to be beside me for this video. But I felt it was important to do it alone because he deserves my first apology. I’m really sorry, James. And I’ve said that privately, but I want you to hear it publicly.”

While the drama between these YouTube personalities has since died down and everyone has appeared to move on, fans relived the feud during the November 2021 E! True Hollywood Story about Dramageddon. Scroll through our gallery for a full timeline of what went down between the internet stars.

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James’s Mental Health

“I’m not mentally in a place where I want to be,” he told PAPER Magazine in November 2019. “What’s even harder to swallow is that it’s been six months since all the drama happened. I thought by this time I’d be completely good — back to normal, if you will — and that’s not the case.”

One Year Later

“One year ago today … A cultural reset,” James wrote on Twitter in May 2020. “In all seriousness — this past year sucked. I wouldn’t wish what I went through upon anyone, BUT, I am so proud of the person I am today. It made me stronger, smarter, but most importantly, more motivated than ever to work hard and I can confidently say I am finally happy again.”

Jeffree Addresses the Video

“I never tried to take anyone down. I’m not a villain in a movie,” he said in a July 2020 YouTube video. “This isn’t a Netflix series with a crazy storyline … This is my real life, and a lot of things that are happening and being said are false.”

Jeffree added, “I would personally like to apologize to James Charles for the words that I’ve said and for my actions. If I was really close with someone, I should have had the ability to simply call them and ask and say, ‘Hey these are the things that are being said to me.’ Instead, I didn’t. I let people really gas me up and get me going behind the scenes and I really fell for a lot of things, and I got really caught up in the hype.”